If you’re following standard marketing tips, you’re wasting your time and money. Learn the DIY way to make a website and market your business for $500 or less. Have you bought a marketing analysis? We have, and inserting the information into action can be frustrating. You are not alone; thousands of businesses are going through this.
Read the rest to learn the common marketing strategies and then learn the DIY action to increase customers and get your name/ brand out quickly to hundreds.
Connect Your Business to Other Companies
- 1/6 common marketing tip
- Introduce your business by sending introductory letters alongside your brochure to corporate organizations, households, and key stakeholders in the industry in your area.
Companies introduce themselves to other businesses to create relationships. This allows them to send clients to you; in return, you send clients to them.
In a hypothetical dog grooming business, examples would be local veterinarian clinics, dog walking services, and pet sitters. Or you can sell products in your shop from companies like a local barkery.
- 1/6 the DIY Way
- Introduce your business by sending an email and link to an explainer video of your company
- To follow up, you may have to deliver letters and pamphlets to some.
How do you find the emails to connect with local businesses? To start, search for the local companies you want to target in Google directories, such as “veterinarian clinics near me.” Most have their contact info listed in the Directories.
Enter every business you can find with their name, phone number, email, and address in a spreadsheet. You could use Google Docs.
With a very upbeat, positive attitude, send them an email with a link to your explainer video. Make sure you compliment something about their business or website. Then explain how you would like to connect with them to share client leads back-and-forth or how you would like to sell their products in your shop.
Keep in mind that you’ll probably end up being exclusive with each type of business. You would not want to work with every Veterinary Clinic around your shop–it would cause problems.
How to Get Your Business/Brand Noticed
- 2/6 common marketing tip
- Print out fliers and business cards and strategically drop them in offices, libraries, public facilities, and train stations et al.
Maybe I’m bad, but I never hold onto business cards or go to libraries. And I don’t have a train station around where I live. The reason they give these suggestions, basically, is to create brand awareness. So people recognize your company. Then, the next time they need something that you are providing, they think of you.
However, You could place brochures in waiting rooms or other places for those who don’t use the internet. But, it appears many businesses are getting rid of pamphlets and magazines due to the pandemic.
- 2/6 the DIY way
- Create video ads, run them locally for reach, then strategically retarget to people that show interest.
Market brand awareness where people’s eyes are! Their eyes are on their phones; they’re on Facebook and social media.
I would take your 60-second explainer video of your business and run a Facebook ad. You don’t even need a link back to your site. Run the ad for impressions only. Set it for a 15-mile radius of your business or less. This tends to be less expensive than the other marketing methods. Tracking pixels will allow you to retarget people that have watched the video. Run the ad for one week. Next week, create a retargeting ad with a direct link to your website scheduling page. Run this ad to everyone that watched the video longer than 30 seconds. Retargeting ads are much cheaper than standard ads.
Leverage your friends and relatives to market your business
- 3/6 standard tip
- Use friends and family to spread the word about your business.
Ok, this is a good idea. Why not use Social Media and allow them to use videos and images in their shares.
- 3/6 the DIY way
- Use buddies and kin to circulate your business links on their social media platforms.
Have family and friends join you on social media. Please encourage them to repost your content, including your explainer video.
Post Your Business Information Were People Can Find It
- 4/6 standard tips
- Post information about your business on bulletin boards in places like schools, libraries, and local coffee shops.
- Placing a small or classified advertisement in the newspaper, or local publication about your business
There I go; I’m probably cynical, but I never actually go into any of those places. Besides, if I do, I’m not reading the bulletin boards.
- 4/6 the DIY way
Make sure you fill out your Google My Business. Then, follow up with citations in some of the other local online directories.
A citation is adding the name of your business, email, and address online. Citations can help you get a better ranking so you could get to the top six of Google directories.
Take Advantages of Opportunity
- Attend relevant related expos, seminars, and business fairs, etc.
Of course, we will do this. But this is something we do when the opportunity presents itself. It’s not a primary marketing tactic.
How to Get Referrals And Reviews
- Encourage word of mouth marketing from loyal and satisfied customers.
This is a good tactic. What is the primary way of getting referrals? It’s getting good reviews on Google reviews. You can get some others from Yelp and Facebook, but the main one we all can agree on is Google. Make sure in your follow-up emails and at your shop to ask satisfied customers for reviews. Please give them a link to go to post their review.
Now another good tactic is giving some incentive for a review. For customers who leave a review, provide special offers or discounts.
Why Spend $5000 on Marketing? Do it the DIY Way For $500
So this is the average cost the experts say it will be
- Launching an official Website will cost – $500
- Additional Expenditure such as Business cards, Signage, Adverts, and Promotions will cost – $5,000
Their grand total is $5,500
Ok, I’m not saying their numbers are wrong. If you hired a marketing company to do everything in the suggestions, these numbers are right on cue. But with a little DIY solution, you can employ or do all the work yourself for probably less than five hundred dollars. This depends on how competitive the market is where you are working.
- You can at no cost create a Website made on Google sites from your Google drive.
- Or you can use Google my Business Directories and have them auto-populate a no-cost website for you.
- You can add either one of these options to a custom Google domain for less than $15 a year.
There are a few cons with google sites. Conversions and retargeting code don’t work in them. But there are some workarounds. You can use services to do Link retargeting to help with this.
I would also set up a Facebook business page.
The CheapAsDiy cost to get your name out there.
We’re figuring $100 for Facebook ads. You may want to throw $50 towards Google ads to promote your Google directories.
You can buy media to build your explainer video for $30 or hire someone to do it at Fiverr or other freelance sites for $120. Set up an Evanto account for $30 for one month and get all the media you need for your website and ads. Also, use the media to create business cards and a small number of brochures. You can order these prints from an online print store for about a hundred and fifty dollars.
This gives us a rough total of 450 dollars, more or less. The exact number of what it’s going to cost is impossible to say.
To get started, just set up your website and get your Facebook business page up. Then create your first video and run it for the first week. Spend $50.
Next week, run a retargeting ad for another $50, then hold for the rest of the month and see what kind of return you are getting. If you didn’t increase your sales, try adjusting your Marketing strategy next month. Keep working with it until you’re making way more money from your new customers than your spending on marketing. Most businesses should stay running on organic search results once you establish the marketing methods. But now and then, you may need to use paid ads for a boost.
For more tips on business marketing, see “6 DIY Tips to Powerful Marketing Strategy.”