What an Explainer Video Can Do For Your Business

When working with a professional explainer video maker, you’ll need to provide some information about your business and your goals for the project. Here are some helpful questions you can ask yourself to get the ball rolling: 

 

  • What is your main goal for the video? 
  • What do you hope viewers come away with after watching it? 
  • What information does your target audience need in order to take action? 
  • What does the target audience already know about your business? 

 

Answering questions like these will give your video maker the information they need to produce a clip that meets your goals and expectations.

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What an Explainer Video Can Do For Your Business

If you’re looking for captivating and effective video marketing solutions, feel free to reach out to Freelancer. They’ll provide you with a better understanding of what’s needed to create the correct video for you.

What an Explainer Video Can Do For Your Business

If you’re looking for captivating and effective video marketing solutions, feel free to reach out to Freelancer. They’ll provide you with a better understanding of what’s needed to create the correct video for you.

<div class="woocommerce et-dynamic-content-woo et-dynamic-content-woo--product_short_description"><p><span style="font-weight: 400;">If you’re looking for captivating and effective video marketing solutions, feel free to reach out to Freelancer. They’ll provide you with a better understanding of what’s needed to create the correct video for you.</span></p>
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Before making a purchase, most consumers look for more information about a product or service. In fact, 85% of consumers rely on product research to determine whether or not they want to buy an item online. While product descriptions and customer testimonials are impactful, there’s an even more immersive, informative, and effective form of marketing: explainer videos. Here, we’ll take a look at a few benefits of leveraging this advertising. 

  1. They convey the value of your product.

One of the essential components of the selling process is successfully showing potential consumers how your product or service can provide value. Product descriptions and other written explanations are easier for people to misunderstand or gloss over altogether. Explainer videos, on the other hand, leave little to the imagination and ensure viewers gain a deeper understanding of what your product or service can offer.

  1. They’re dynamic and flexible.

Text doesn’t provide a lot of variability and flexibility for businesses looking to make the most out of their marketing efforts. Conversely, videos are impressively dynamic, leaving a lot of room for creativity. Whether you want a simple and concise explainer video animation or something a little more in-depth, you can easily accomplish that with this marketing format. Explainer videos also leave more room for personality and uniqueness, making it easier to remain on-brand. 

  1. They’re easier to share.

When you make a piece of marketing content, you want to get it in front of as many people as possible. With greater reach, you’re increasing your chances of converting sales and getting more bang for your buck. Because of their easy-to-share format, explainer videos are an effective way to get the word out about your business, its products, or its services. You can also easily upload these videos to platforms such as YouTube and Vimeo for even greater exposure. 

  1. They boost your site’s exposure. 

With videos becoming an increasingly popular medium online, Google has adjusted its algorithm accordingly. Websites with high-quality video content are more likely to rank higher than those with just static text. Explainer videos are a great way to boost your site’s ranking and exposure while also providing users with an informative and entertaining clip.

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