How to Get More Customers With Small Business Advertising
how to get more customers advertising
Getting frustrated with internet advertising?. Learn how to get more customers using marketing methods and calls to action. CheapAsDiy will help you on your way. Discover how explainer videos draw customers in and are their preferred advertising method.

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How to Get More Customers With Small Business Advertising

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Do you know how to get more customers with small business advertising?

Traditional advertising methods may be hard to measure and very expensive. But small businesses like yours have access to trackable, cost-effective marketing tools. This implies that the best way to market your business is much more accessible than you may think.

But how, exactly, do you get in front of your potential customers? Here are a few small business advertising ideas you may adopt to get more customers:

Let’s begin.

How to get more customers using AIDA model

One of the most effective and popular sales models used by businesses is AIDA (Attention, Interest, Desire, Action). This is an advertising model covering the four stages that a potential customer needs to pass through before turning into a paying customer. 

Using this method, you will 

  • attract the attention of customers;
  • create interest in your services or products;
  • stimulate a desire for what you sell; and
  • push them to take action and buy your products/services.

The AIDA model is used by top companies.

How to use calls to action

Within each piece of content – whether an ad, a Facebook post or your website – make sure you add a call to action. If you don’t tell people what to do, they will view your content and may not know the next step.

Therefore, add calls to action at the end of social media posts, in emails, explainer videos (discussed later in this article), etc. This informs your readers of the next step to take, which may be to make an appointment, follow you on Facebook, subscribe to your YouTube channel, etc.

You can design a successful marketing campaign for your local small business by learning how to do explainer videos, how to make your call to action stand-out, and other advertising skills.
  • Facebook
  • Pinterest
  • Gmail
  • Twitter
Are you using call to actions correctly?

How to leverage relatives and friends to market your small business

Friends and relatives are great resources that you should take advantage of, especially on social media platforms. They can help you share your post – containing a link to your website or My Google Business page – with their friends and colleagues. And they can also spread the word about your business via word-of-mouth.

If you’re following standard marketing tips, you’re wasting your time and money. Learn the DIY way to make a website and market your business.

How Google and Facebook ads can save you money

Research shows that more than 2 million small to medium-sized businesses run ads on Facebook. And almost the same number does so on Google. Running ads on both platforms is an effective and inexpensive way to market to your target audience.

Learn how to:

  • carry out advanced targeting:
  • how to write solid headlines;
  • use relatable images;
  • effective calls to action; and
  • create a descriptive copy.

With these skills and a small budget, you are good to go.

  • Facebook
  • Pinterest
  • Gmail
  • Twitter
Explainer videos will help show your products.

How Google AdWords can drive customers to your door

Over 40,000 search queries are entered on Google every second. That is a staggering statistic, and your target audience is doing the same. There is no other advertising method with the potential of presenting your business before such vast numbers of eyes.

Many digital marketers refer to Google AdWords as the godfather of online marketing channels. If you know how to do Google AdWords, it can work incredibly well for you, driving hundreds of potential targeted visitors to your small business. 

How explainer videos get attention

Research show people prefer videos over text. Explainer videos are excellent avenues to pass your message to prospective customers and elicit the response you want. It is a small business advertising avenue that many businesses are not taking advantage of, thereby leaving lots of money on the table.

All you need to do is create explainer videos that give prospective customers an insight into what you do and how you can help solve their problems. Upload the videos to YouTube, embed them on your website, and/or post them to your Facebook page.

You can do live video demonstrations on Facebook which attracts a lot of views.

Conclusion 

The power of small business advertising on your business should never be taken for granted. By taking advantage of AIDA, explainer videos, Google AdWords, etc., you can place your small business before thousands of potential customers. How to get customers to your doors will be solved.

Are you familiar with AIDA, Facebook ads, explainer videos, etc.?

Which ones have you used?

What did you find the most effective?

Please let us know.

DIY does not mean you have to do it alone. Please post any questions or comments you have.

How to Brand Your Business to Stand Out and Relate With Customers

Do you struggle with how to brand your business? Branding is you telling customers the impression you would like them to have of you. It is discovering what the customer wants and not guessing. It is finding your core values and sharing core values with your customers.

How to make money quickly By attracting customers to your small business

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Introducing Helpful Core Values for Small Businesses

The core values you create for your small business can make your company a thriving place to work. This is because each value mirrors your passion for that business. Core values also help business owners determine whether they are on the right path to fulfilling their business goals. Core values establish the culture and focus for your business. They are a mindset that helps guide.

Know What Customers Want and How to Increase Sales

Knowing what the customer wants is essential to sales. I have a solution that works-stalking your competitors. Your competitors can teach you what your customers want. Instead of trial and error, you can quickly see what they want and what solutions they like. This information helps you make your websites and social media effective and enticing so people will prefer you over your competitors. A step-by-step guide.

Explainer Videos Are Proven to Empower Your Business

An explainer video is a short video telling a customer more about your business. Videos are affordable, increase sales and build trust. Explainer videos help you inform customers how your product/service solves their problems. Buyers want solutions to their problems. Your ability to explain how your business meets their needs directly links to your success. Business Essential Article

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