Do you know how to get more customers with small business advertising?
Traditional advertising methods may be hard to measure and very expensive. But small businesses like yours have access to trackable, cost-effective marketing tools. This implies that the best way to market your business is much more accessible than you may think.
But how, exactly, do you get in front of your potential customers? Here are a few small business advertising ideas you may adopt to get more customers:
How to get more customers using AIDA model
One of the most effective and popular sales models used by businesses is AIDA (Attention, Interest, Desire, Action). This is an advertising model covering the four stages that a potential customer needs to pass through before turning into a paying customer.
Using this method, you will
- attract the attention of customers;
- create interest in your services or products;
- stimulate a desire for what you sell; and
- push them to take action and buy your products/services.
The AIDA model is used by top companies.
How to use calls to action
Within each piece of content – whether an ad, a Facebook post or your website – make sure you add a call to action. If you don’t tell people what to do, they will view your content and may not know the next step.
Therefore, add calls to action at the end of social media posts, in emails, explainer videos (discussed later in this article), etc. This informs your readers of the next step to take, which may be to make an appointment, follow you on Facebook, subscribe to your YouTube channel, etc.
How to leverage relatives and friends to market your small business
Friends and relatives are great resources that you should take advantage of, especially on social media platforms. They can help you share your post – containing a link to your website or My Google Business page – with their friends and colleagues. And they can also spread the word about your business via word-of-mouth.
If you’re following standard marketing tips, you’re wasting your time and money. Learn the DIY way to make a website and market your business.
How Google and Facebook ads can save you money
Research shows that more than 2 million small to medium-sized businesses run ads on Facebook. And almost the same number does so on Google. Running ads on both platforms is an effective and inexpensive way to market to your target audience.
Learn how to:
- carry out advanced targeting:
- how to write solid headlines;
- use relatable images;
- effective calls to action; and
- create a descriptive copy.
With these skills and a small budget, you are good to go.
How Google AdWords can drive customers to your door
Over 40,000 search queries are entered on Google every second. That is a staggering statistic, and your target audience is doing the same. There is no other advertising method with the potential of presenting your business before such vast numbers of eyes.
Many digital marketers refer to Google AdWords as the godfather of online marketing channels. If you know how to do Google AdWords, it can work incredibly well for you, driving hundreds of potential targeted visitors to your small business.
How explainer videos get attention
Research show people prefer videos over text. Explainer videos are excellent avenues to pass your message to prospective customers and elicit the response you want. It is a small business advertising avenue that many businesses are not taking advantage of, thereby leaving lots of money on the table.
All you need to do is create explainer videos that give prospective customers an insight into what you do and how you can help solve their problems. Upload the videos to YouTube, embed them on your website, and/or post them to your Facebook page.
You can do live video demonstrations on Facebook which attracts a lot of views.
The power of small business advertising on your business should never be taken for granted. By taking advantage of AIDA, explainer videos, Google AdWords, etc., you can place your small business before thousands of potential customers. How to get customers to your doors will be solved.
Are you familiar with AIDA, Facebook ads, explainer videos, etc.?
Which ones have you used?
What did you find the most effective?
Please let us know.
DIY does not mean you have to do it alone. Please post any questions or comments you have.